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Here is a breakdown of VSCO’s features: Feed The VSCO app may not have numerous features in the style of Instagram (you won’t find any Stories here, folks), but what it lacks in quantity it makes up for in versatility.

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With more than 2 million paid subscribers (who get access to more presets and Discover challenges) and $90 million from investors, the app developed by and named for the Visual Supply Company has remained a top download in the App and Google Play Stores since its debut in 2013, according to Bloomberg. Each post also includes what preset was used on the photo, so users can replicate the images they love most. VSCO Discover is the social side of the app it’s similar to Instagram but with a more minimalist design and users can upload photos they’ve edited, create a profile and follow others, and repost images from other accounts. You can post photos to VSCO’s own network, but can also use the app to edit photos and post them elsewhere.

But if you’re still wondering “what is VSCO?”, let’s get into it. Users can also customize these presets or make their own.įorbes reports that nearly 200 million photos have been posted to Instagram with the hashtag #vscocam, meaning they were edited with VSCO instead of Instagram, and speaking to VSCO’s rising popularity. The app has presets, which are photo filters adjusting brightness, color balance, and saturation to create specific effects. The VSCO app (pronounced vis-ko), formerly known as VSCO Cam, is a photo editing and sharing platform which uses a “creator-first philosophy” to engage users with their own creativity. After a summer focused entirely on the VSCO girl meme, some are left still wondering… “What is VSCO?”

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